The FBAA’s campaign to recruit young brokers is paying off, as the broker association’s student membership has exceeded 1,000.

Since the membership promotion commenced in November 2014, in a partnership with Perth-based student association Student Edge, FBAA chief executive Peter White says the results and feedback have exceeded his expectations.

“We have been proactive and committed to this cause, doing promotional videos targeting students and promoting broking as a rewarding career path,” he said.

“Digital media is the way to reach the younger generation. Our videos are cool and professional and delivered by brokers in their mid to late twenties. We touched a nerve with them about just how exciting a career it can be.”

The campaign was part of the FBAA’s wider push to tap in to the youth market. The two winners of their student scholarship award, in conjunction with Australis College, were announced in May.

“The students coming through are the future of the industry as well as your business,” White said.